Thursday, May 26, 2011

By the People, for the People: Volkswagen Asks China to Help it Design a New Model

Here’s an idea: why not simply ask the public what they want in a car? Focus groups are one thing, but Volkswagen is taking this concept to extremes with its newly launched People’s Car Project. The ostensible goal of the project is to solicit advice from some of China’s 450 million internet users; advise that will shape a new model for the Chinese domestic market.
Dubbed “mass manufacturing” by Volkswagen, the Orwellian-sounding project will run for one year and gather Chinese consumers’ input in the form of text, images and film through the Zaoche website. There will also be competitions where users can vote for their favourite designs, and prizes will be handed out to the best. If proven successful, the same idea could be implemented in other regions as well.

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