Friday, May 27, 2011

GM’s Opel follows in the Footsteps of Ford, Asks Bloggers to Write About the Astra GTC to Attend the Presentation

Those of you readers that have been with us for a while might remember our revealing post about Ford Motor Company’s shady marketing tactics (via its media agency) to attract attention and web traffic to the brand by asking bloggers to participate in a Ford website-linking contest and win a place in the company’s 2010 Model Year Drive event.
That said, we are no strangers to the mommy-blogger-type approach from marketing companies representing major automotive brands, but we never cease to be amazed. This time we were approached by a social media agency called Knallgrau on behalf of GM’s European Opel unit. When we received the first email, we believed it was a media / press invitation but upon our request for additional information, we discovered that wasn’t the case.
In a similar fashion to the Ford incident, the agency asked if we wanted to write about the new Astra GTC and participate in a type of contest, the winners of which will be invited to the official unveiling of the three-door hatchback at Opel’s headquarters in Rüsselsheim, Germany.

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