Wednesday, June 1, 2011

Renault 4 Celebrates its Golden Anniversary with Design Competition

Renault’s eminent 4 is turning 50 this year, and in recognition the French automaker and website Designboom are holding a special competition to see who can design the best Nouveau Quatrelle. Anyone can enter, though registration is mandatory, and the top prize is a 1965 Renault 4L driven by ex-F1 driver Michel Leclère in the 2011 Rallye Automobile Monte-Carlo. Works can be submitted through June 20, 2011, with the winner to be announced in July 2011.
More than eight million Renault 4’s were sold over a thirty-one year period, starting in 1961 and ending in 1992. Renault’s approach was to offer a functional, minimalist “everyman’s car” with low running costs and a sturdy five-door body. Think of it as a Gallic precursor to Toyota’s indestructibility mantra of the 1980s and ‘90s.

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