Thursday, June 30, 2011

Ford to Baby Boomers: We Get that You’re Old and Feeble and Can’t Read Small Fonts


*This article has been (patronizingly) posted in a larger-than-normal font for our older readers
From next year, the fonts in Ford’s Edge and Explorer SUV models will be some 40% larger as well as thicker. The reason? Baby Boomers have poor eyesight. No, really, Ford’s done a study and everything. The bigger fonts will extend to interior display screens control and A/C controls, and will gradually be rolled out onto other models in the Ford range in coming years.
In a statement on their website, Ford expressed its desire to make it, “easier for people of all ages, particularly aging Baby Boomers, to read display fonts.” Ah, like the little boy or girl who flat-out tells his grandparents that they’re old and wrinkly, Ford has snagged upon that babying / slow and loud way anyone under the age of 30 speak to anyone over the age of 50:
“YES, MRS. JOHNSON. THE WEATHER IS NICE TODAY. DO YOU THINK YOU’LL GO DOWN TO THE PARK?”

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