Thursday, July 14, 2011

New Gen Y Buyer Survey Spells Trouble for Detroit


Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found.
Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).
Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.

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