Friday, July 1, 2011

Kia Hooks its Belgium CEO up to a Lie Detector to Dispel Doubts About 7 Year Warranty

If there’s one thing South Korea’s Kia does better than any other automaker, it is offering especially long warranties. In Belgium, for instance, the warranties across their entire range of vehicles extend to seven years.
That’s no mean feat, though intriguingly Kia Belgium have found that a lot of new car buyers believe the seven year warranty scheme is too good to be true. Either there’s a catch, or it doesn’t cover all Kia models, or there’s some extra charges that need to be paid first.
To counteract these rumours, and gain some additional customers, Kia Belgium hooked its General Manager Benoit Morrene up to a polygraph (lie detector) and let the general public ask him questions in an online, streamlining environment.

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