Saturday, July 9, 2011

Lexus Loses Top Spot in US After a Decade, Says it Doesn't Care

Lexus has been the top-selling luxury brand in the US for the last 11 years. But in 2011 the luxury division of Toyota looks bound to lose the top spot to both BMW and Mercedes-Benz and be relegated to third place.
The earthquake and Tsunami that hit Japan in March and disrupted production is one of the reasons, as Lexus manufactures all bar one of its models (the RX) in its homeland. However, the production problems aren’t the sole reason for Lexus’ declining sales.

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