Tuesday, July 12, 2011

Mercedes-Benz Tops Secret Shopper Study of U.S. Dealers, Lincoln Places Last in Luxury Segment

Mercedes-Benz dealers were number one for customer treatment in the US according to an independent study by survey company Pied Piper. The California-based company hired 3,524 “secret shoppers” and sent them to US dealerships in order to determine how their salesmen were performing in anything from explaining a car’s features to closing a deal.
This is the third year in a row that Mercedes-Benz, which looks set to top the sales charts this year in the luxury segment, has topped Pied Piper’s study.

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