Saturday, February 25, 2012

Spy Shots: BMW's Answer to the Audi A5 Sportback is the 3-Series Gran Turismo

You just got to hand it to die Deutschen for their imagination and ├╝ber clever marketing tactics.
What Japanese carmakers simply called liftbacks and the French didn't even bother naming differently as most of their family cars featured a sloping tailgate anyway (Citroen BX, Renault 25 etc.), the Germans came up with all sorts of fancy names.
For example, Audi calls its five-door vehicles with a top-hinged liftgate "Sportback" while BMW went one-step further baptizing its own lineup with the sporty sounding "Gran Turismo" moniker, which is a smart move if you think about it. I mean, would you be interested in a car called the 3-Series Liftback GLi?

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