Monday, November 25, 2013

Ferrari Customer Orders One-Off 458 Italia Dedicated to Niki Lauda

The timing couldn’t have been better: just weeks after the premiere of the Rush” movie that depicts the rivalry between Niki Lauda and James Hunt during the 1976 Formula One season, Ferrari has revealed a very special 458 Italia.

A customer of Ferrari’s Tailor Made personalization program decided to customize his new 458 Italia in the livery that featured on the Maranello F1 cars back in the mid-Seventies, when the Scuderia took three consecutive Constructors’ titles and two Drivers’ – both of them thanks to the very determined Niki Lauda.

The car features a red paint with a white roof that includes the Italian flag going longitudinally across it. The gold rims add to the 458 Italia’s special feel, as do the white painted door sills and front deflectors.

The car was prepared with this exclusive design by the Commercial Department at Ferrari as part of the Tailor Made personalization program, with the collaboration of a personal designer from the Maranello Style Centre.

The interior features the same motif of the Italian flag, which can be seen on the seats and central tunnel. The racing look is underlined by the sports seats with red motif stitching, the dashboard, instrument panel and the steering wheel with LEDs, as well as the F1 type gear shifts.

Ferrari says the mysterious owner of this 458 Italia (which remains standard in terms of performance) wanted to make it unique by “paying tribute to one of the happiest and most productive eras in the history of the Scuderia.” What do you think of it?

By Dan Mihalascu



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