Tuesday, November 5, 2013

Japanese Interwebs Make Fun of Lexus' Spindle Grille and its Designer

Leave it to the internet to put a humorous touch on a controversial subject such as Lexus' new signature spindle grille as seen on the new RC Coupe, which, while not as hotly debated as Chris Bangle's infamous BMW flame surfacing, the 2014 Jeep Cherokee's diplopia snout or Acura's "beak", it still doesn’t sit well with many couch design critics.

We discovered this manipulated photo circulating around a number of Japanese forums, which shows Yasuo Kajino, group manager in the Lexus Division Design Center, with a…pinched or as Lexus calls it, "spindle" style mouth-piece.

In an interview about the new ES sedan that was hosted on Lexus' own website and magazine, Kajino was asked what he thought were the most important exterior design changes in the new car, to which he had replied the following:

"One significant change is the adoption of the spindle grille, which was first used on the new GS. This enhances the emotional impact of the face, which is immediately identifiable as a Lexus and helps to strengthen the brand identity."

We have to ask; do you think people are overreacting with Lexus' pinched grille or do you agree with them? Do tell us below.



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