Thursday, November 21, 2013

Porsche's Pricing Strategy Doesn't Make Any Sense: Base Cayenne $500 Cheaper than Macan!

Many readers had high expectations about the new Porsche Macan, and while at a first glance, the compact premium crossover does score points on several levels, it heavily disappoints on one: pricing. Actually, the funny thing is that, in the U.S., both versions of the Macan are more expensive than the respective models of the bigger Cayenne – from $500 to $5,700 more!

More specifically, the Macan starts at $49,900 (and not $50,895 as mentioned in a previous report) excluding a $1,195 destination and delivery charge that lifts the price to $51,095 for the base "S" model with a 3.0-liter bi-turbo V6 producing 335HP (340PS).

The base Cayenne, on the other hand, which sports a less-powerful, naturally aspirated 3.6-liter V6 with 300hp, starts at $49,600, or $300 less than the Macan S, while destination and delivery is also $200 less at $995, rising the difference to $500! Even if the Macan has 10+ percent more power, and possibly, but not surely, more kit, it still doesn't make sense since we are talking about a smaller model.

It's even worse when it comes to the Macan Turbo vs. the Cayenne S, as the smaller model with a 3.6-liter V6 biturbo rated at 394hp (400PS) starts at $72,300 (plus $1,195 delivery), while the bigger Cayenne S with a 394hp (400PS) 4.8-liter V8 begins from $66,800 (plus $995 delivery), increasing the difference to $5,500 or $5,700 if you take into consideration the D&H charge! Speaking of fees, it would be nice if someone from Porsche explained why they're charging an extra $200 for D&H for the smaller Macan.

Yes, Porsche will add a lower-cost, entry-level version to the Macan's range sometime in the future, but right now, we'd love to see Porsche salesmen try to explain the difference to prospect buyers…unless, of course, they're planning to increase the price of the Cayenne in the coming months…




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